Vienetta Secret is a brand that was established in 1986. Starting from the year 2000, along with the development of international marketing activities, Vienetta Secret began to be produced under the SENKO Textile company.
Design, production, and marketing efforts are the main factors that contributed to the development of the company and its expansion over an area of more than 18,000 m². Here, the company SENKO Textile carries out its management, design, research, and development activities. Separate from these activities, the company also runs digital marketing activities at the brand level by operating a 6,000 m² product warehouse in a highly professional manner. When you wish to produce quality pajamas taken to a premium level, investments in technology and development are inherent.
The company SENKO Textile was initially founded as a merchandising company, StarEd, based in Istanbul; however, the accumulated experience and its domestic and international marketing activities helped tremendously in expanding its operations, thus facilitating the start of production in 2000.
From the beginning, the company aimed to manufacture and develop premium brands, which it successfully achieved. Today, the company develops and produces the following premium brands: Vienetta Secret, Gazzaz by Vienetta, Kezokino, Cool Comics, and Silvia Salvadore. All these brands are part of the following corporate groups: SENKO Tekstil, SENKO Group, and AKSIST SGS Grup.
To reach this level, Vienetta Secret gathered a strong team around it, both in terms of design and production. Results were quick to appear; consequently, its own brands, which have become premium, are known and appreciated worldwide today. The pajamas produced under the SENKO Group aegis—Vienetta Secret pajamas for the women’s segment, Gazzaz by Vienetta for the men’s segment, Kezokino for the segment made of high-quality interlock cotton, Cool Comics for the children's segment, and Silvia Salvadore for the teenage segment—are manufactured using state-of-the-art technology.
Vienetta Secret Quality
The company SENKO Tekstil is highly sensitive regarding the quality of the materials used in its production processes. All materials used in making the pajamas are quality-certified through Oeko-Tex Standard and ISO2001 certifications.
All processes for coloring, printing, or dyeing materials are carried out in their own laboratories. The chemicals used in these processes, together with all accessories and production techniques, ensure quality and maintain human health. All products and production processes comply with the highest European standards and do not harm health in any way, regarding both the "end user" client and those involved in the technological processes of making the pajamas.
High standards are maintained for both raw materials (fabrics) and the finished product. All raw materials used are, in turn, Oeko-Tex Standard and ISO2001 certified.
To obtain a premium finished product, the pajamas are tested in their own laboratories before entering the production process. Tests are conducted on color fastness to washing, material resistance to friction, and fabric appearance after multiple washes—actions that customers typically perform over time with the finished product.
Only in this way does the Turkish manufacturer SENKO, under whose aegis Vienetta Secret, Kezokino, Gazzaz by Vienetta, Cool Comics, and Silvia Salvatore pajamas are produced, manage to maintain and continue producing premium Turkish pajamas.
Vienetta Secret Pajama Production Processes
The company SENKO Textile uses the following materials as raw materials for creating pajamas: 100% Cotton, Viscose, Polyester Jersey, Velour, Fleece, Polar, or Micropolar, utilizing all types of fabrics existing on the niche market with a unique and original design.
The factory's capacity is unique, capable of producing approximately 400,000 pieces per model and over 5,000,000 pieces annually. The collections created by Vienetta are original and unique, developed by their own teams of designers, with the creative department producing at least 3,000 models for each collection.
Vienetta Secret Marketing
The company SENKO Textile develops international marketing activities to support growth and development, keeping the value of its own brands at the highest standards. The marketing activities developed by the relevant departments aim to increase its market share and expand it globally.
As proof of the efficiency of the developed marketing programs and the quality of the produced pajamas, the company plays a very important role in the most significant markets in the world, being present in Italy, Spain, Great Britain, USA, Poland, Romania, Hungary, Slovakia, Czech Republic, Bulgaria, Morocco, Lebanon, Egypt, Jordan, Saudi Arabia, Russia, Ukraine, and in 40 other countries.
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